Mattson Publishes Article about Community in Faith & Leadership

While Professor of Communication Arts Craig Mattson was interviewing dozens of organizational leaders for his book, “Why Spiritual Capital Matters,” many of them would tell inspirational stories designed for investors, donors, and shareholders. And many of these leaders seemed uncomfortable with this type of narrative, as Mattson writes about in an article for  Duke Divinity’ Schools Faith & Leadership publication, titled “Ditch the hero narrative and tell a story about your community.”

And after talking further, his interview subjects would start to tell a different type of story, one that is more connected to place.

In the article, Mattson discusses why this type of inspirational storytelling can exacerbate social problems and offers suggestions on how to tell stories that are more tied to neighborhood and place. You can read the entire article here.