Gaining the Competitive Edge

Owned and operated by the Chicago Bulls and White Sox, the Bulls/Sox Academy is a state-of-the-art training facility. It attracts young athletes who desire advanced professional instruction. Assistant Marketing Manager Sara Connolly ’11, a graduate of Trinity’s exercise science program, performs all the digital marketing duties. They include online advertising, website/social media updates and e-blasts. She also writes and distributes press releases to drive media coverage, and attends community outreach events to create brand awareness throughout the Chicagoland area.

Internship to career: “I was offered internships at three different companies, but I knew right away my first choice was the academy. Since the job market leaves a lot to be desired, I knew having a competitive edge was critical to my success after college, so I took my internship very seriously and considered it a great opportunity. I worked hard at building a reputation that would help me advance within the company. It’s important to realize that success does not stop once you get the job. It is a continuous journey. We should always strive for excellence, regardless of which career we choose.”

Prepared to serve youth: “My Trinity educationgrounded me intellectually and spiritually. It was very instrumental in preparing me to serve young athletes in an atmosphere that I love. I feel blessed to be able to apply the knowledge I gained in my major, while following Christ’s calling to assist others. I also credit my years at Trinity and Shari Jurgens ’92, assistant professor of physical education, with teaching me the art of multi-tasking.”